A new lighting system was unveiled at Selfridges’ Project Ocean event, this campaign aimed to promote sustainable eating. To ensure its message reached an even wider audience, the luminaires were adapted to give the buildings exterior an under-the-sea effect. Although Philips' initial brief was to only provide a scheme for the external façade on Oxford Street; after seeing the benefits of the PowerCore lighting, Selfridges decided to extend the system to both Duke and Orchard Street.
Sustainability is high on Selfridges’ agenda and so any
lighting solution offered to them must deliver significant energy savings. The
department store hosts a range of events and projects and so requested a low maintenance,
energy saving lighting solution, capable of transforming the department stores
façade at the press of a button.
Philips ColorGraze |
Philips ColorBlast |
Philips ColorReach |
Selfridges’ required a lighting system adept at producing a
variety of colour and effects, using their unrivalled knowledge of LED lighting
Philips opted to install three of their flagship products; ColorReach
PowerCore, ColorBlast PowerCore and ColorGraze PowerCore. Selfridges’ key
architectural features were highlighted by the ColorReach PowerCore lamps.
Because of its compact, low profile design, the ColorGraze PowerCore LED
surface linear was used. The brief detailed that architectural lighting was
required for both indoor and outdoor applications and so ColorBlast PowerCore
luminaires were installed. These have a wide rage of capabilities and can be
positioned almost anywhere!
As a listed landmark building, Selfridges’ have strict rules
in place governing what can be affixed to the exterior meaning drilling is
prohibited. Working closely with Selfridges’ in-house electrical contractor,
Philips overcame this obstacle by mounting the luminaires using a special resin.
If you would like more inofrmation about any of the above products visit our website http://theledspecialist.co.uk/ or call the office and speak to one of our informed sales team
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