Tuesday, 16 September 2014

Ambient Lighting Affects Your Experience, Poor Lighting Drives Customers Away From Restaurants. - Summary of Lux Magazine Article

    According to a survey carried out by energy provider, NPower, nearly one third of British people have walked out of a pub or restaurant because the illumination was not up to scratch. 'Big hospitality', a lighting trade publication found that 17% of the 1,500 people surveyed avoided an establishment because the lighting was too bright and 12% due to the lighting being too dim. 

    Npower's head of customer service for small business, Rachel Vincent, stated that, 'We can probably all think of an occasion that has been spoiled by a restaurant or bar not getting the ambiance right, and lighting is a crucial part of that, she continued that, 'Our research shows how damaging bad lighting can be to the success of a small business. For this reason, business owners need to think more than just their menus or location. Ambiance is vital to securing new customers and getting old ones to return.' 
‘We can probably all think of an occasion that has been spoiled by a restaurant or bar not getting the ambiance right, and lighting is a crucial part of that,’ said NPower’s head of customer service for small business, Rachel Vincent. ‘Our research shows how damaging bad lighting can be to the success of a business. For this reason, business owners need to think about more than just their menus or location. Ambiance is vital to securing new customers and getting old ones to return.’
The survey also found that lighting was more important than price to 66% of customers when deciding on an establishment for a date, and was also more important than music for 53% of them. A staggering 88% said that the lighting in general would affect how much they enjoy a date or romantic meal. 
It goes to show that lighting is much more important to people that you might expect. Its not just in restaurants that lighting ambiance needs to be perfect in order the achieve the best effect, hotels for example need to do all that is required to make their guests as comfortable as possible. If lighting affects one's mood, experience and comfort so much, it is obvious that making adjustments at home could create more ambiance and make your home a more comfortable place to live. 
To make your home more ambiant whilst cutting costs and reducing energy consumption please go to http://theledspecialist.co.uk/ to browse our selection of leds. Chose colour warm white or 2700K (Kelvin) for the most warming colour of led lighting to give your home a more ambient glow.