Tuesday, 29 September 2015

Top 5 Trends of Retail Lighting

5 reasons why Retail Lighting is becoming trendy 

Energy efficient LED Retrofits 

Retail was amongst the first industries to embrace LED Lighting, due to the great amount of energy saved compared to energy consuming halogens. Big influential retails are announcing their investment to new LED products almost daily, companies such as : Sainsbury's, Tesco, Next and Walmart are all choosing LED as their pereferd Lighting technology. Although, generally speaking the amount that has switched to LEDs are a minority and are mainly companies who have good resources and economical strength. This however has not deterred the growth of LEDs as its becoming more affordable, it will  only be a matter of time when LEDs are everywhere. 

Bringing Light to your Brand 

With the surge of online shopping, high-street shops are required to create an environment which not only enhances their brand but is also consumer friendly. This has made lighting more important and specific in distinguishing  yourself amongst competitors. This trend is increasingly becoming essential to the overall brand image of a retailer.

Colourful Technology 

Colour has always been important in retail shopping, it express the personality of the shop. Halogens have always set the benchmark for the quality of light. Furthermore some believe LEDs compromise this and the light the given by LEDs are too bright and halogens have always set the benchmark for the quality of light . This can be true if you go with a cheap low quality LED Light getting manufactured somewhere in China but overall with the LED technology available now, those people are currently chocking on their words. LEDs have not only become more  energy efficient they are also out performing halogen in terms of the quality of light. For instances the new Philips GU10 has a CRI rating of 90 which basically means it outputs an extremely crisp HD light.

Quality Driven 

Their has been many examples of cheap LEDs being bought by retail shops and subsequently causing them many problems. instead of thinking about the quality of the lightbulb they consider saving money purchase a second hand cheap LED and end up with their shop looking dim and their clothes looking like something from the dressing room of a horror film. However those days are coming to an end as that small proportion of the LED market is being tamed. 

Lights have new purpose 

How would feel if light has the ability to guide you around the shop and send you offers while your looking at an item of interest?. Well now it has been made possible,  all thanks to the highly adavanced super accurate positioning systems powered by LED Lights. This systems influences light in way which is not visible to the human eye but can be picked up the camera on your phone!. The light carries specific coding which the phone uses to locate its exact position. Lighting company EldoLED have created an award winning positioning system and have already installed it in several US retail shops. Philips are currently investigating their own Positioning system in a Netherlands museum.

All in all their is some way to go until LEDs truly take over the retail lighting industry. However recent development of innovating LED technology might give brick-and-mortar retailers have hope in a digital dominated industry. 

No comments:

Post a Comment